“Nothing”

This is the radio Ad of 890 REVlite that is aired in the US..

Introducing the New Balance 890 performance running shoe with REVlite.

At 9.7 ounces, the 890 weighs practically nothing. Of course, we couldn't make it weigh exactly nothing, because everything needs to weigh something. We just made sure our something came extremely close to nothing. Without sacrificing anything.

The New Balance 890 with REVlite. It weighs practically nothing and it's about to change everything.

New Balance. Let's make Excellent Happen.

Sounds much like a tongue-twister, no?

What do you think? I think it's cool!

Happy Tuesday everyone!