New Balance began as a Boston-based arch support company in the early 1900's, developed into a specialized shoe manufacturer in the 1970's, and has grown to become a leading global athletic products company.
Yes I know I know.. I know I've abandoned this space for a long time.
I do feel bad about that but to prove my sincerity, here's an entry for all of you :)
I was really tied up with other million things that requires my attention that's why I did not have the time to blog :(
Within a blink of the eye, its already end September! *horrified
and maybe when I open my eyes again I will see Christmas trees everywhere.
OK not funny, but how time flies..
NB topic now..
The Minimus heat is still ON! Its featured on CLIVE September in conjunction with the Mount. Kinabalu International Climbathon that New Balance is part of the sponsors. The event will be held in October and I look forward to the beautiful East Malaysia ! :)
And this is from the New Balance website. The Minimus 10 was launched in 3 category, on the NB website, Minimus Zero will be launched in 4, adding a new category which is cross-training.
And in order to bring a good minimalist shoe for all of you, our NB Team even had Anton Krupicka & Kyle Skaggs to run on a treadmill and had his running motions captured & studied.
"Caution: This product increases the strain on the foot, calf, and Achilles tendon. Overuse of this product or use of activities outside of running and walking may increase the risk of sustaining injury.
We recommend that if you were to buy this product, you should be introduced slowly into a running routine. You should use these shoes for only 10-20% of your usual running workout and gradually increase your workout/training time and distance..
the shoe that everyone raved about even before its launched in Malaysia.
And so, a little introduction on the shoes..
Minimus is a barefoot-inspired shoe that is lightweight, versatile, minimalist footwear designed to provide a "better than barefoot" experience.
A three shoe collection, NB Minimus will include road running, trail running, and wellness styles.
Key to the NB Minimus Collection is a new anatomically correct last designed with significantly less drop from heel to forefoot. Research shows that the tendency for mid-foot or forefoot strike is correlated to midsole thickness and that less cushioning encourages a mid-foot strike. As a result, each NB Minimus shoe was engineered with a lower sole unit heights. The reduced midsole and outsole thickness also allows the foot to flex up and down more easily.
"Caution: This product increases the strain on the foot, calf, and Achilles tendon. Overuse of this product or use of activities outside of running and walking may increase the risk of sustaining injury.
We recommend that if you were to buy this product, you should be introduced slowly into a running routine. You should use these shoes for only 10-20% of your usual running workout and gradually increase your workout/training time and distance..
Dancing With The Stars cuties Kym Johnson (above) and Cheryl Burke (not pictured) picked up the same cheetah-inspired sneakers from New Balance Fierce Trax Collection – and both were overheard saying that they’d be perfect for training for the next season of the hit show!
We will attest – there are no better running shoes than New Balance!
And Billy Bush helping Kate Walsh in picking out a pair from the range..
Alright, that's all for today. Enjoy your Friday and the weekend and I'll see you at the NTV7 FGR !
The New Balance 1770 is built for the runner who over-pronates that is looking for a plush fit and feel when on the road. With superior cushioning units in the heel and an innovative midsole material, the 1770 deliovers a smooth ride from heel-to-toe. A no-sew upper provides an irritation free environment for ultimate comfort.
From featherweight REVlite cushioning to a no-sew welded upper, the 1770 is packed with cutting-edge technologies. N-ergy shock absorption extends beyond the crash pad into the midfoot to accomodate not only traditional heel strike runners, but also those who land on the midfoot. The performance-fit upper hugs the foot but is forgiving enough for most foot shapes, and modified Stabilicore medial support mildly stabilizes the gait so even light overpronators can sport this neutral-cushioning shoe.
Highlights & features :-
- Synthetic/Mesh upper provides lightweight comfort and support.
- Welded seams, a no-sew material application, reduce weight and prevent chafing.
- Stabilicore® medial support system provides an extremely smooth transition from heel strike to toe-off.
- N-ergy® provides NB's most advanced shock absorption and cushioning.
- Blown Rubber Forefoot for lightweight cushioning.
- Innovative REVlite midsole provides premium responsiveness and durability at a 30% lighter weight than other foams with comparable performance.
- Ndurance® rubber compound for maximum outsole durability.
ABZORB® Strobel Board runs full length of shoe to maximize shock absorption and comfort.
* N-ergy - A resilient engineered elastomer designed to provide shock absorption and responsiveness for the optimal ride. Designed in multiple configurations to deliver unique consumer benefits
Videos for share !
..and a video to explain N-ergy if you have no idea what it is..
"New Balance shoes and clothing line are also very commonly used in the series as the characters always wear different clothing everyday. This was not so common in earlier Stages, but is more apparently seen in much later Stages."